User experience, or UX, is a term that refers to all aspects in which an individual interacts with your organization online. When it comes to your organization’s website, UX describes the ease with which a user can navigate through your site, from both a content perspective and a technical standpoint. Good UX ensures that your organization’s website will lead to increased engagement online and constituent loyalty and that it will drive donations and support through clear pathways and goals.
Melissa Pitts
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