Melissa Pitts
Digital Marketing Manager
Skills & Certifications
Project Management, Account Management, WordPress Development, UI/UX Design, Elementor, Marketing Strategy, Digital Advertising, Google Analytics Certification, SEO/SEM, Social Media Management, HubSpot Inbound & Marketing Certification, Mobile Marketing, and Copywriting.
Education
University of Delaware
Bachelor of Arts, Communication
September 2009 - May 2012
Experience
Tapp Network
May 2020 - Present
Director of Client Services
- Lead Account Manager responsible for the success of current and future clients
- Manage project scoping, onboarding, project management, and account management for clients
- Monitor and report on key metrics and KPIs to ensure client satisfaction and account growth.
- Ensure timely and successful delivery of agency’s services according to client needs
- Develop and maintain strong, long-lasting client relationships
- Coordinate with internal teams to ensure project success and client satisfaction
Client Success Manager
- Partnered with mission-driven organizations to deliver custom website strategy, design, and development services alongside marketing campaigns and strategy
- Responsible for business development, project scoping, onboarding, project management, and account management for 20 – 30 clients and over $350,000 in revenue on an annual basis
Forever Media
November 2019 - May 2020
Director of Digital Sales
- Developed and executed strategies for digital sales, training, and fulfillment in the DelMarVa market of Forever Media
- Partnered with Local Sales Managers to identify key accounts for the purpose of revenue growth and building successful client relationships
DBC Interactive
September 2014 - October 2019
Digital Concierge
- Supported radio advertising sales executives on full-range of digital advertising products and solutions including WordPress Website Design, SEO, SEM, Display Advertising, Social Media Management, Social Media Advertising, and Email Marketing
- Responsible for product education, campaign setup, ongoing optimization, and reporting for over $500,000 in annual revenue successful client relationships
Promark Technology
April 2012 - April 2014
Associate Marketing Manager
- Managed relationships with data storage vendors which included onboarding, budget planning, and development of custom marketing plans
- Budgeted, planned and executed marketing events and campaigns for 10+ vendors, internal sales teams, and all of Promark’s customers